2Square Talent: Rebrand Launch & Website Design

 
 
 

2Square Talent: Rebrand Launch & Website Design

 

THE CLIENT

2Square Talent is a specialist digital recruitment agency based in Australia, dedicated to connecting leading tech-forward talent with high-growth players across the Asia-Pacific (APAC) region.

The goal? To provide insight and strategic guidance to land their positioning and launch in a 2-month timeline and improve conversion and visibility in SERPs and ChatGPT.

 

THE BRIEF

2Square Talent approached Swiirl Marketing needing a comprehensive overhaul of their brand presence to better reflect their premium market positioning and expertise. The challenge was twofold: to replace their outdated website with a modern, lead-generating asset and to unify their core messaging for high-level tech placements across APAC.

Our initial engagement began with a 1:1 Power Hour to quickly diagnose the core operational and strategic blockages. The session confirmed the need for a full rebrand, strategic clarity, and a new website design.

Furthermore, we have conducted these key activities:

Strategic landscape audit: A deep dive into their current website performance and a structured analysis of their key competitors to identify market positioning gaps and opportunities for differentiation.

SEO strategy: Developing a clear SEO strategy to determine the highest-intent keywords needed for the new website copy, therefore guiding the website build.

 

OUR APPROACH

Swiirl Marketing acted as both the strategist and the project manager to bring the vision to life, ensuring the project moved forward efficiently and stayed true to the core brand purpose.

  • Brand designer management: We managed the entire creative process end-to-end, overseeing the budget and timeline while working with the brand designer to ensure the visual assets (logos, colour palettes) perfectly matched the new strategic brief.

  • Rebranding, website design & build: We oversaw the design and technical build of the new website from start to finish. We spearheaded the content planning, strategic copywriting, and overall content structure to ensure the site was clear, spoke directly to the two key audiences (recruiters and talent), and was optimised for conversion.

  • Content & media integration: We ensured the new website was loaded with relevant, authoritative content and media assets that cemented 2Square Talent's position as a leader in the APAC tech recruitment space.

THE RESULTS

2Square Talent launched a professional, clear, and high-converting brand identity and website that strategically aligns with their premium market position in APAC tech recruitment.

  • A fresh new website that is visually modern and packed with content relevant to both client acquisition and talent attraction.

  • A unified brand voice and visual identity that allows them to confidently pitch against larger global competitors.

 

“The Swiirl team was great to deal with. They took the time to understand what we needed and made the process seamless from start to finish. We're really happy with the outcome and highly recommend them!”

—Nick Bradish, Co-Founder, 2Square Talent

 

Your next step: Get the clarity you need.

Just like 2Square Talent, your marketing needs a structured, strategic overhaul to ensure every dollar spent drives high-value results. Stop guessing what your brand should be doing and start executing a clear plan.

Ready to swap confusion for clarity and get an actionable blueprint for your brand?

Book a strategic consultation session with Annelise Gath today.

 
Swiirl Developer