Esmaee: Strategic Paid Ads Consulting & Management (Google & Meta Ads)
Esmaee: Strategic Paid Ads Consulting & Management (Google & Meta Ads)
THE CLIENT
Esmaee is a premium Australian fashion brand proudly designed in Sydney. The brand embodies modern femininity, creating stylish collections delivered monthly to select boutiques and online retailers across the country.
THE BRIEF
Esmaee approached Swiirl Marketing seeking strategic assistance to move past basic platform management. They needed more than execution; they wanted regular, high-impact consulting and brainstorming to support their talented in-house marketing team with new campaign launches and monthly collections.
The core goal was to optimise their Google and Meta ads for maximum reach and return, and establish a clear, collaborative process for creative development and media planning.
OUR APPROACH
Swiirl Marketing developed a bespoke retainer of strategic support focused entirely on increasing efficiency, positioning ourselves as the strategic co-pilot for their in-house marketing team.
Technical foundation: We immediately standardised the onboarding and tracking process to ensure all necessary data connections were correctly aligned between Google and Meta ad platforms which is a non-negotiable step for accurate reporting.
Campaign management: We created a seamless process for receiving creatives from the in-house team, managing the setup in the platforms, and conducting weekly optimisation to ensure budget efficiency.
Monthly strategy: We introduced a critical 20-minute monthly strategy call. This meeting became essential for setting direction, reviewing campaign launches, aligning on optimisation priorities, and cutting out endless back-and-forth emails.
Performance reporting: Each month, we provided a concise performance report that moved beyond vanity metrics, focusing only on actionable insights and quick recommendations for the in-house team.
THE RESULTS
In six months, we have been able to steadily grow the account. We’ve supported Esmaee to have more strategic clarity, and provided ongoing consult to their creatives, helping them be more efficient in their ways of working with creators and creating assets for launches and collections.
| Key Metric | Before | After 6 months | What we achieved |
|---|---|---|---|
| Return on ad spend (ROAS) | 2.0 | 6.8 | +240% Growth in ROAS |
| Traffic (Clicks) | Goal: 1,000 monthly | 2,500 achieved | +165% increase in traffic since launch |
| Conversion rate | 0.5% | 2.5% | 400% increase |
THE SECRET
We continually tested and analysed top-performing creatives, collaborating closely with the client’s in-house marketing team on creative formats, media placement, budget distribution, and platform optimisations to continue to double down on what works best. That’s optimisation for you!
“The Swiirl Marketing Team has been fantastic to work with. They’ve demonstrated a strong understanding of our brand identity and consistently deliver well-targeted campaigns that drive measurable results. Their communication is clear, proactive and collaborative. Confidently, we would recommend their team to others looking to strengthen their digital performance.”
—Brinda, Marketing Team, Esmaee
Your next step: Start scaling.
If you’re running your ads but feel unclear in your direction and creatives, let’s talk.
Book a strategic consultation session with Annelise Gath today.