ESMAEE, a fashion brand targeting women 21–45 in Australia and New Zealand, aimed to boost sales for its summer event-ready collections. The goal was to optimize Google and Meta ad spend for maximum return, refine audience targeting, and leverage high-performing creatives.
Read MoreIn today's cluttered marketplace, brands are constantly vying for attention. Amidst the noise, one strategy has proven to cut through the chatter and captivate audiences like no other: storytelling.
Read MoreTry these quick steps to do your own Instagram Audit and see your social media grow.
Read MoreEmotional branding goes beyond selling—it’s about creating deep, meaningful connections with your audience. By aligning your messaging with Maslow’s Hierarchy of Needs, you can craft compelling content that resonates at every level, from basic security to self-fulfillment. Learn how to build trust, foster loyalty, and drive engagement by speaking directly to what your audience truly values.
Read MoreTry these quick steps to do your own Instagram Audit and see your social media grow.
Read MoreDo you ever wonder why some brands seem to shine brightly while others fade into obscurity? The answer lies in a powerful, cohesive brand identity.
Read MoreIn today's cluttered marketplace, brands are constantly vying for attention. Amidst the noise, one strategy has proven to cut through the chatter and captivate audiences like no other: storytelling.
Read MoreAuditing your website can help identify areas of improvement and optimise your online presence – here are a few quick steps we follow when considering an audit.
Read MoreWe’ve been working in Kerry Rocks’ for the longest time now. We have recently focused on rebranding - both visual identity and content creation.
Read MoreThe Dry Bar Co. specialise in luxury preserved pampas grass, dried and preserved Australian native flora, statement decor, curated installations and tailored interior and event styling.
Read MoreYour brand’s online presence acts as a reflection of your vision, mission, values and purpose. Your communications act as a reference point for current and prospective customers to get to know you.
Read MoreSocial media isn't just a trend anymore; it's a necessity for businesses looking to thrive in today's digital age. With 78% of consumers more likely to purchase after a positive social media experience, it's clear that building a strong online presence is crucial for success.
Read MoreLaunching a new venture or breathing fresh life into an old one, is an exciting time for your business. Let’s start you off on the right foot. Launching a new brand can be overwhelming. As a brand strategist, we get it. Below you’ll find a handy guide for launching your new brand the right way.
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